SIUF2025 Post-Show Report |
The three-day 20th China (Shenzhen) International Brand Underwear Fair was successfully concluded on March 27. More than 1,200 fashion brands from all over the world participated. |
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The SIUF International exhibition area also attracted a number of well-known fashion brands to enter, and they are full of expectations for the Chinese market: |
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SIUF International Events |
We also held several interesting events during the three days of the exhibition, including: Big Buyers Club – Business Matchmaking ·Online Brands & IP Licensing ·New Retailing - MCN/KOL/E-Commerce/Livestreaming/Group Purchasing ·Overseas - Cross-border E-commerce/ Int’l Purchasing ·Offline Channels – Mall/Shopping Centre/Chain Store/Apparel Brands |
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New international cooperation - Golden Dudou Awards “Best International Partner“ and “Outstanding Overseas Fashion Brand“ In order to better link and showcase the intercultural global vision of the conference organizers, the 2025 Golden Dudou Awards was held for international brands and partners |
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EUROPEAN CORNER - Sino-Italian Business Match Meeting The EUROPEAN CORNER China-Italy Exchange Conference, held on March 26, aims to promote cross-border cooperation between Chinese and Italian companies in the fashion industry and business. The event invited Italian representatives including WWConsulting, an European marketing consultant, Impersive, a VR technology company, collaborated with many international luxury brands, and Freddy, a famous interior and fashion designer, Maredamare, a well-know Italian swimwear fair, and the Shenzhen Sino-Italian Trade Promotion Association; Chinese representative enterprises include CosmoLady, Maniform, EmbryForm, Aimer, HSIA, Shantou Eternal, Shuwei and so on. This meeting fully reflects the growing business demand between Chinese and Italian companies. |
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New Chinese Aesthetics In the French exhibition area, there is a dialogue between Aimer Group and French designers that is opening up new insights into Chinese aesthetics. As one of the leaders of the lingerie industry in China and the world, Ms. Yang Yan, Vice President of Aimer Group, shared and explained her unique views on the new Chinese aesthetics with designer Anika Smit and artist Agnel Smit, emphasizing the evolution of fashion trends and the importance of cultural identity in fashion. These insights provided inspiration for Sino-French fashion cooperation. |
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The emerging trend of home wear Zhang Fengwei, founder of China (Shenzhen) International Brand Underwear Fair (SIUF), has a fascinating conversation with Anika Smit, CEO and designer of SYMPHINITIE, and Delphine Durieux, head of the Design Department of IFA Paris Fashion Institute, about emerging trends in homewear. The conversation revealed the great potential for collaboration in this fast-growing segment of the home wear market, opening up new paths for more creative cross-border collaboration. |
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Cross-border Forum ·The logic of e-commerce going to Southeast Asia: Fan Yafu, founder of Asia Influencer X, shared the cultural thinking and strategy behind e-commerce expanding overseas, and the interactive Q&A session at the scene ignited the spark of wisdom. |
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·Dubai Business in the Middle East Decoded: The representative of Dubai Chamber of Commerce in China analyzed Dubai's business environment and market characteristics in depth to help participants understand the business opportunities in the Middle East and promote more brands to go global. |
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There are also delegations from all over the world to visit: |
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The conference also invited a number of industry and corporate representatives. Let’s see what they said about SIUF2025! |
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SIUF OFFICIAL WEB: Eileen Wang: Eileen.wang@siuf.com |
